Hot on the heels of yet another failed drug test, this may be the last
we see of La Lohan for a very long time. Why artists and brands still
collaborate on projects with the celeb junkie is beyond question, but
when you think of just how much interest and publicity ‘fire crotch’
attracts, it seems an obvious choice.
After hitting the fashion rounds throughout 2009 with her own leggings
line (did that actually take off?) and then teaming up with Emanuel
Ungaro to a less than stellar reception it seems that NY streetwear
designer Marc Ecko wants nothing more than to give the Mean Girl another
chance. Maybe he’s regretting that now, after news broke over the
weekend that the recently released jail birdette failed yet another la
coca test!
With his grown man Cut and Sew line, Marc Ecko steers well clear of his
hip hop urban past, shelving his oversized denims and flashy sports tops
in favour of pea coats and cardigans. Touted as a collection ‘for those
that want to start dressing a little more serious but still maintain
their youthful edge’, Ecko ropes in Lohan as his muse. I’m guessing one
look at Lindsay’s ample knockers, fellas will be running for the racks
to rock Marc’s classier cuts.
Ecko’s decision to bring Lilo on board as muse is simple. She evokes
emotion and creates a buzz that we all love to hate and hate to love.
She creates an aura of mystic especially as a sex symbol – luring men to
their knees, while bedding women and proudly announcing her lesbian
affairs. You go guuurl! As Marc states ‘she manages to create a sense;
something you can touch and feel. For better or worse, Lindsay does that
to us. She provokes our emotional state. By her design, or our own
doing. Her gestures, words and gaze have a way of getting us all worked
up. To me, that is what it means to muse’.
Not sure if I’m entirely convinced, but as someone who is continually
intrigued by this misfit of mis-guideness, the entire multi media
campaign is a brilliant manipulation in creating an excitement for a
brand that has little to do with a drug addicted startlet.
Does this look familiar to you?
